Many of us will be out and about this Christmas with family and friends. Perhaps we will be at a friend’s house, with the family, or maybe at a restaurant recommended by others.
In what order would you place:
Food
Service
Ambience
For the 3-star Michelin star chef Marco Pierre White, the order is clear; ambience, service, and then food. So, often we choose to get good at the task, but the task is rarely ever the point. The point, as Marco Pierre White has learnt, is to create expectations and then match them with delivery.