If premiership footballers don’t want to lift weights. When the overwhelming majority of sports science and strength and conditioning practitioners in the English Football Academy setups don’t possess professional accreditation. Is that the choice of the fans, manager, players, board, or practitioner?
It is tempting to think we can each carry the culture of an organisation, team, or collective. But who is the culture for our clients, stakeholders, staff, or the board? And does it depend on who is asking and if they need the culture to fit their situation at the time?
Few consider anything beyond profit, the next game, or keeping the person in front of them happy.
If you think you are carrying a culture it might be worth asking who you are carrying it for.