Evergreen marketing content has no obvious expiration date. Testimonials, FAQs, and “How to” guides are examples of content that doesn’t change much. Evergreen trees don’t change much either, although they lose their foliage it’s gradually and not all at once like a deciduous tree.
I’ve noticed that kid’s football has now turned into a year-round sport, tournaments replace fixtures, and friendlies fill the gaps. Football is now evergreen not seasonal.
A company isn’t going to turn off its marketing campaign. An evergreen tree needs to keep its leaves. But a kid’s sport.
What are they afraid might happen?