When something is “done for you”, it suggests that there is nothing left for you to do except show up, and in return, there may be a certain level of gratitude or recompense that goes with it. After all, it’s been done for “you”.
Sports coaching is a done-for-you endeavour. The distinction lies in understanding whether we coach for the athlete to perform or for the athlete to own what they do. Either way, we do it for you, although the approach we take is very different.