The Labour party, in the UK, came up with a label that stuck. Mondeo man.
Mondeo man came from aspiring working-class families. And the promise of better-paid jobs, greater opportunities and change landed easily in this group. Labour won a landslide victory in the 1997 election. New Labour was born.
New Labour leant into market economics. Mondeo man was more interested in miles per gallon, top speed, and the interior specifications of his family car.
My friend, on the other hand, has an old classic Jaguar XJS convertible. And whenever he is asked if he finds his car reliable.
He always replies. “Yes! It never fails to get me a compliment.”
What are you optimised for?
Purpose
Profit
Quantity
Quality
Speed
Time
Client
Comfort
Self
Others