Or experience. The rest is up for debate.
So let’s have that debate. According to David Minton from the Leisure Database company “If the fitness industry grew its membership base from the current 1% to 15% of members aged over 65, it would double in value and size.”
But what is the point?
An impressive bench press won’t help you with babysitting. So why look to extend the warranty if you are not going to use it?
Nobody is going to push their elderly relatives into going to the gym to double the economy. Come on Grandma, this one is for the budget deficit!
The grey pound might be powerful but is unlikely to be a force for change.
On the other hand, mentorship can create change.
The social marketplace of mentorship is a place of possibility. A place where the value received far exceeds any value associated with the task.
Who better to teach the consequences of inaction than those who have paid the price? In teaching their grandkids why they should keep touching their toes. And what happens if they don’t. An opportunity is created to relearn a skill they might well have lost.
Pay attention and you might well double your marketplace. Trade experience for attention and you might well change a nation.