More than just a number

In the world of sport, numbers provide measures and measures provide direction.

Here is a list based on the order of importance.

The sport

The sports club

The people who play the sport

We create infrastructure around sport to support it, no infrastructure no people; build it and they will come.

When we change the order it looks like this.

The people who play the sport

The sports club

The sport

Changing the order in which we do things changes the message we send. The sport is less important than the people who play it.

Now that is an order worth fighting for.