Ten rules, most of them not mine, that I’m playing with.
- Two steps forward and one back. Improve what you wrote yesterday then write today’s text but not before you read what you wrote yesterday aloud.
- Write to pass on ideas.
- Write for change
- If you can’t summarise your idea in less than a minute you don’t understand it
- Know the narrative arc. It starts with want and ends with need.
- Write until you have something that surprises you.
- Offer a fork in the road. Ask your readers to choose to go with you.
- Take a cliche turn it around and have fun with it.
- Combine two things and show your readers something new.
- Say what you mean