When we fail at being a sports star the next best thing might be to become a coach.
And the opportunity to be the next best thing has never been bigger.
More academies.
More elite structures.
The next best thing is big business.
We don’t risk anything by helping others to be the next best thing.
It is up to the next best thing, not us, now that our chance has gone.
And maybe the next best thing is exactly that, the next best thing.
But if the best thing is to settle.
Perhaps it’s time to find the thing that is really the next best thing.