River Phoneix wrote, “Run to the rescue with love and peace will follow.”
Leading with intent asks us to pick something and then lead with it. The question is. What follows?
Recently, I’ve been having an internal struggle with Play Their Way. Not because I don’t think The Rights of Children are not important, they are. But, what follows?
McDonald’s doesn’t start a healthy eating campaign because they care about healthy eating, they do it because they hope it will ease the guilt of parents ordering happy meals. It’s just a campaign. And if it doesn’t work, the chopped-up apples in bags disappear and they go back to just selling burgers and fries.
And now realise what my issue is.
Play their way is a campaign and campaigns come and go.
The opportunity is not to tell more coaches to give kids a voice that’s what campaigns do.
Rather the hard part is to show that by changing what we do we change what we get.
Do you think McDonald’s would still be selling burgers if they found out they could make more money selling apples?
Success comes from showing it works not spreading the word.