Be, Do, Say is a personal leadership model which links your standards to what you do and ultimately what you talk about.
Who I am. Be. Is not the same as what I Do. Linked in ownership of course, but not to be conflated.
Very few people ask me who I am.
Plenty ask me what I do. I reply with a simple one-liner. I write, teach and coach.
Worrying about what I do my family have confused a verb with a noun. A flaneur is a french noun referring to a person. A stroller, lounger, or loafer.
While loafing about a little while ago I pondered a question. If you only had two hours a day to work. What would you do?
A prompt that cuts to the chase. What do you love to do? What activity do you think would create the most impact? What could you make? What could you sell?
For me, it was to write.
As a physical coach, I found myself saying the same thing over and over. However insane, that may be. People like redundancy and you can make it pay.
When I started writing I was selling my training methodology. But that made the writing experience not much fun and it was a distraction to me becoming a better writer. Now I accept that my blogs are memos. Passive Information. The better I become as a writer the greater the chance I have of producing content that engages.
My teaching comes about when I answer the question. Can I turn this information into a learning outcome? If not then the information is passive and becomes a memo, a blog. Maybe the idea is not fully formed or perhaps it is only worth mentioning in passing. A point of interest that could be useful to someone else.
In my teaching, I am looking for a value shift. Can I inspire and engage people to look for insight and turn it into change?
Coaching on the other hand is about finding people who are already engaged with an idea and helping them contextualise where they are and what they need to do next. And so the flow of information from passive to active is complete.
What will you do with the information you have? Guard it with a ™, share it even if it feels incomplete, or repeat it in the hope of change or a better fee?