“Believe in something even if it means sacrificing everything” Nike advert featuring Colin Kaepernick.
But that’s not how it works out most of the time. Most of the time, there is a trade-off, a compromise. Something or someone gives a little to get what they want.
If you are going to make a promise it pays to be clear on the conditions under which your promise will hold. Unless of course, you are clear you will stay the course. But that is very rare indeed.