I was struck this week by a leading coach repeatedly saying that he was “trying to be honest” with his players, media, and supporters.
And that got me thinking about how different stakeholders want different things, and what is right for one, is unlikely to be right for another – I’ll try to be as honest as I can.
This is where terms like “serving our customer’s interests”, “a commitment to excellence” and “our long-term vision” come in handy.
Playing it safe is not the same as creating a safe environment.