It’s tempting to imagine that whatever you’re working on, is the most important task (MIT).
If you don’t sit at your desk each day to write, then your book won’t ship anytime soon.
Getting the software out of development and into the market is crucial to recoup upfront costs.
However, that’s the task, not the point. Easy to forget when you’re getting it right. But, “right” might not be nearly as helpful as useful.