When writing a book, it’s tempting to start to think about how you might sell it.
How do I reach the people who need to read it? What if no one wants to read it?
If the work of “pitching it” is taking away from the work of “shipping it” you have a project problem.
Shipping your work starts with writing and concludes with the book on the shelf. If you haven’t locked that process down, thinking about how to pitch it might just be a distraction.
Progress is sometimes traveling without moving.