When a parent pays for a kid to train at your place. Who is the customer?
You could be forgiven for thinking that you have two customers. But you don’t.
The customer interacts with your offer and the end-user interacts with the service you provide.
Much like an entrepreneurial sports coach has a business practice and a coaching practice.
The trap is when you confuse the two.
A focus on one will take care of the other. The question is. Which one?