Who do you work for?

“Learn to work without applause,” Ernest Hemingway once said.

Whether you are writing a book, creating a course, or building an event such as Coach Camp, your mind will inevitably turn to what success and failure will look like. 

How many people will turn up to your event or buy your book? What will you do if it doesn’t work out?

The opportunity cost of practice is to put aside the outcome and focus: focus on telling a good story, developing tension for the learner, or facilitating a space where coaches learn to have better conversations.

This is hard because others will have their own ideas about what success and failure will look like. And that matters, it matters because you might be in the business of keeping everyone happy, but it also matters because when we change what we pay attention to, it changes what we do. 

Are you working for yourself or the attention of others?