Tony’s Chocolonely exists because it wants to change the cocoa industry.
More confectionary companies offering more choice does not change what the industry does or stands for, it simply provides more choice.
More choice for the consumer may be why the cocoa industry exists. But I doubt it.
We think “grassroots” sports are about offering more choice, but in truth, it is about changing the industry. More choice is not the hard part.
We exist becuase…….