I once ran a small group training format that had over 80 people enrolled each paying between £60-80 for 6 weeks of training. It was hugely popular. I’ll let you do the maths.
I had MSc students run the program and the numbers that went with it. I often felt it would have been easier to launch a rocket. But something else bothered me.
By and large, people were happy to show up when they wanted to not when they needed to. The cohort, enrolled in the program but not in the results. So, I pulled it, because our energy was taken not on creating change but on enrolling people in the program.
Two things I would now do differently.
- Small group training made lots of money. We could have kept it on and doubled down on providing enterTRAINment (yes I made that word up).
- Created a smaller program with a high bar to entry that focused not on enrollment in the program but enrollment in the results.
They say never to work with animals, kids, and gym goers probably because working with rockets is easier.