I love it.
When we are clear about what our event, conference, or workshop is for, we increase our chances of putting people off, but the upside is that those who come will be glad they showed up.
Here are some edges worth thinking about:
Engagement………………..Enrollment
Many……………….. Few
Closed………………..Open
Easy………………..Difficult
Fast………………..Slow
Expensive………………..Cheap
Risky………………..Safe
Me……………….. You
Education………………..Learning
Expert………………..Beginner
General………………..Particular
Passive………………..Active
Reflection………………..Action