I’m watching local leisure service providers struggling to make it work and it’s heartbreaking because it’s a passion project for many.
For example, one charges £32 monthly for a membership and £14 for a one-off session. With not enough belief in what they do for their members to ask for more money, an excessive charge for the curious and uncommitted seems more reasonable to them.
You don’t have to please everyone but you do need to find enough people who care to make it work.