Retiring cycling legend Mark Cavendish once said “Don’t look for the effort, let it find you.”
Some hide from the effort for fear it will hurt, and you can’t argue with that. Others race towards it because that’s what you are supposed to do, right? But the more experienced amongst us, whether it’s writers, elite athletes or entrepreneurs wait.
Why?
We sit at our desks, work out at the track, and develop our strategy because we know it’s coming, and when we are ready, it will find us.